In addition, the research on a co-creation system that generates video commercial for consumers individually based on an image database of daily and fragmentary life video shots created by consumers is also being attempted. Continue If you continue browsing the site, you agree to the use of cookies on this website. ), Kawamura, Yoji. product or service. Often, you just need a good angle. Furthermore, most video commercials are produced by combining multiple video shots. The unique characteristic of this model is the fact that it is a model of the process that begins with a consumer receiving information stimuli (awareness, acquisition) from the media and then processing that information (acceptance, consideration, confidence), to the process of conceiving of an idea based on the processing of that information and then expressing (communicating) that information in the media. Gen Z is a business opportunity you can’t afford to miss. Moz’s ongoing and immensely successful Whiteboard Friday series is a testimony to the power of consistency in video marketing. Systematizing production methods of video commercials to automatically produce a video commercial that is customized for each individual has become an urgent issue. For subscribing to the MTA Weekly Digest! To drive up viewer engagement, publish your content at regular intervals . If you continue browsing the site, you agree to the use of cookies on this website. In this case, the generated video commercial changes depending on what kind of index is attached to the video image shot. Consistency is more important than quantity, so pick an angle that resonates with your audience and commit to producing quality content, Hi there! Video is an especially effective medium for this type of content, because it uses powerful imagery to influence your audience’s emotions while helping them visualize their goals. Interactive Video Commercial Production System: Interactive video commercial production system is a system that converts a video shot of a video commercial into an image database and generates a video commercial adapted to the consumer, based on the input information of the consumer. You are just one step away from getting all the Innovate 5 Tips for Making an Effective Video Ad Adam Lisagor, the Martin Scorsese of online video advertising, offers tips on how to produce ads that will resonate with viewers and … See our User Agreement and Privacy Policy. And you can use this to your advantage to spice up otherwise-boring content, like company culture videos and product advertisements. However, as the video shot is a complex body of information, its interpretation differs from viewer to viewer. The advertising story technique is the rule of which event to focus on, based on the advertising concept. People share content for a variety of reasons: to influence others’ perception of them, entertain friends, or recommend a useful resource to their customer base. Editing Technique: Advertising directors set the duration and connection of the video shots and rearranges the order. So how can you harness these elements and what is the essence of the formula that can contribute to making a video become viral?


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